The number one item that affects your ranking and the stickiness of your site (how long people stay on it) is the content you create. There are 2 core components: Quality and Quantity. Each of these is equally important for the long-term strategy for your website.
Quality content will help establish the site as an authority on which you are writing and is more important than the volume of content. All it takes is one well written article before the right circle of people and all of a sudden your content has gone viral, getting thousands of views (traffic). Think of your website like a book, the more compelling the writing, the more likely people will tell their friends.
But don’t get me wrong, consistently publishing content is almost as important as the quality. Ideally, you want to publish an article, video or some other content piece every couple of days but many of us don’t have the time for that level of commitment. Most experts agree, if you commit to one piece of new content a week, Google will keep coming back to check your site to see if you’ve published anything new. If you don’t, Google and the other search engines will only stop back when convenient which will ultimately hurt the site’s ranking.
CAUTION: Beware of the one-hit-wonder or thinking one post will make the site. This will not drive ongoing traffic to your site.
